
A notable trend in customer consumption has been a shift toward the use of self-service stations. As of the end of March 2007, the ratio of self-service stations in Japan was 13.1%, as compared with 18.1% of self-service stations operated by the Cosmo Oil Group, which is well above the industry average. Moreover, amid intensifying market competition among self-service stations, we aim to establish Cosmo Oil self-service stations that possess superb car care sales capabilities to meet diversifying customer needs.

Share of Self-Service Stations
The Cosmo Academy supports the development of service station staff, who are the main point of contact with our customers. The academy provides training that enables employees at every level, from new employees to managers, to acquire qualifications as well as gain other skills such as technical sales. Additionally, through establishing a call center for car maintenance and providing the latest auto-related information via the Internet, the academy supports the efforts of service station staff to swiftly respond to customer needs.
Customers have become keenly aware of gasoline prices due in part to the rise in gasoline prices caused by soaring crude oil prices. Amid such circumstances, our Cosmo the Card credit card enables customers to purchase gasoline at a more economical members' rate, thus supporting our efforts to build long-term relationships with customers. Further, in June 2006 we launched a membership drive for Cosmo the Card Opus through an alliance with Aeon Credit Service Co., Ltd., a member company of the AEON Group, which is the leading operator of integrated supermarkets. This has enabled us to maximize revenues through the acquisition of new cardholders.

Number of valid cards
In fiscal 2007, service stations in the Cosmo Oil Group made a set of declarations known as the "Filling Up Your Hearts, Too" Declarations. We make and fulfill these promises to our customers to strengthen our commitment to Cosmo Oil's motto of "Filling Up Your Hearts, Too." In the current fiscal year, we will conduct surveys to confirm whether these three declarations are being put into practice.
Cosmo Oil service station outlets will be clean and customers will be greeted with a smile.
Cosmo Oil service stations will offer quality assured products and services.
Cosmo Oil service station staff will be responsible for their answers to customers' queries.
To ensure that the four basic requirements of friendliness, cleanliness, high quality, and sense of security are put into practice to the greatest extent possible, we implement monitoring surveys from the customer's point of view. In fiscal 2006, we conducted these surveys four times. Results were analyzed quickly and provided as feedback to be used in initiatives geared toward improving service stations.
Service Evaluation Results at Service Stations
In October 2000, we opened the Cosmo Customer Center to facilitate two-way communication with our customers. In fiscal 2006, customers contacted the center on 5,778 occasions via a toll-free telephone number or e-mail. We collect, classify, and analyze customer feedback to respond accurately, quickly, and politely, as well as convey such input as soon as possible to the relevant departments. In this way, we work to ensure that comments are reflected in improvements to our services and business operations, and in turn further increase customer satisfaction.
Cosmo Oil Group service stations undertake the following initiatives as part of CSR-based management.
Thorough Implementation of ComplianceThe Cosmo Oil Group publishes the NAVI Guidebook, a pamphlet for Cosmo Oil service stations and dealers that lists and describes major laws that pertain to service stations. The guidebook instructs employees involved in the retail business as well as dealers and Cosmo Oil service stations in thoroughly adhering to these laws.
Keeping in mind the importance of adhering to all of these laws, we undertake the following activities with regards to the Act on the Protection of Personal Information, the Fire Defense Law and Soil Contamination Countermeasures Ordinance.


PP (Privacy Policy) Point

Service Stations that are Friendly to People, Society, and the Earth
Recognizing that service stations are the primary point of contact with customers, we are initiating measures to develop service stations that are friendly to people, society, and the Earth. In preparation for the full-scale launch in fiscal 2007, Cosmo Oil introduced the following initiatives on a trial basis at its service stations during fiscal 2006 in accordance with its own established standards.
We are operating barrier-free service stations with ramps for wheelchair access and rest rooms with wide stalls as standard features.
We are cooperating with local communities through the establishment of a distribution structure to ensure stable supplies of petroleum products for emergency vehicles (Business Continuity Plan).
In terms of physical resources, we are installing energy-saving lights and reusing wastewater in car wash equipment. Regarding systems and processes, we are implementing environmental management point (EM point) surveys and risk management training to raise awareness of environmental preservation.

Wheelchair access ramp
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